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Using AI to Market
103 free guides from an engineer who built AI systems at Alibaba — the commerce machine that moves $84B in 24 hours — and taught 80,000+ people across 15 countries. No fluff. No paywalls. Just what works.
No credit card required • Takes 60 seconds
As seen building at Alibaba Cloud, MakeMyTrip, and 30DaysCoding
Built systems at
Alibaba Cloud
$84B in 24 hours. 1B+ shoppers. Top 29 worldwide.
MakeMyTrip
100K+ concurrent users. 4x throughput increase.
30DaysCoding
80K+ students. 15 countries. Zero ad spend.
The Commerce-Scale System
How Alibaba moved $84B in 24 hours with 1B shoppers and zero manual work. Now you can run the same playbook with 1/1000th the team.
Intelligence Layer
Real-time decisions at 1B-shopper velocity
- Predict what your audience will buy before they know they want it — same model Alibaba uses for Singles' Day product placement
- Auto-segment every visitor into micro-cohorts (intent, behavior, buying power) — serve personalized journeys without hiring a data team
- Deploy AI agents that test 100+ variations per week — capture what converts, kill what doesn't, compound 1% gains into 10x revenue
Automation Layer
Run 24/7 ops with zero humans
- Live-commerce workflows that handle inquiries, upsells, and checkouts while you sleep — Alibaba moved $84B in 24 hours with this system
- Multi-channel orchestration: email sequences + social DMs + retargeting ads sync to one customer journey, not three broken funnels
- Self-healing lead routing — if a prospect ghosts, the system re-engages them 72 hours later with a different angle, different offer, different channel
Scale Layer
10 customers to 10,000 without breaking
- Infrastructure that scales logarithmically, not linearly — handle 100x traffic for 2x cost, the same architecture that powers 14M merchants on one platform
- Predictive bottleneck detection — know you'll hit capacity limits 3 weeks before customers feel it, auto-provision resources before you crash
- Compound optimization loops — every sale teaches the system what works, every refund teaches it what doesn't, ROI improves every week without manual tuning
This isn't theory. These are the exact systems that scaled 30DaysCoding to 80,000+ students with zero ad spend. The same architecture Alibaba uses for 14M merchants. Now decoded for solo founders.
Why This Exists
I started my career implementing io_uring support for PostgreSQL at Alibaba Cloud— the commerce machine that moves $84B in 24 hours on Singles' Day, serving 1 billion shoppers and 14 million merchants. I was selected among the top 29 open-source interns worldwide and achieved a 6.5% I/O speed increase on a database processing millions of transactions per second. Then I moved to MakeMyTrip— India's largest travel platform — where I built backend systems handling 100,000+ concurrent users, delivered a 4x throughput increase, won "Super Starter of the Year," and took first place at the 2022 Inter-team Hackathon.
Somewhere along the way, I co-founded 30DaysCodingand taught 80,000+ students across 15 countries -- with zero external funding. I realized the biggest gap wasn't talent or desire. It was access. People wanted to learn AI and marketing, but every resource was either watered down, outdated, or locked behind a paywall.
Now I'm giving away everything I learned. For free. Every system, every workflow, every tool recommendation -- extracted from building at Alibaba scale and refined through teaching 80,000+ students. My mission is to teach 10 million people AI and marketing, and this site is how it starts.
Start Here
The guides people read first. Each one gives you something you can use today.
Swipeable strategy, no fluff
Real cases — Alibaba, 90-day Reels audits, AI strategy — each one fits in 5 slides.
What if Doraemon Built AI?
A fun breakdown of how AI strategy actually works →
Alibaba's 3-Signal System
Here's the 3-signal system behind it — and what I pulled from it for a 3-person startup.
47 Reels. 90 Days. The Honest Breakdown.
Not a flex. An autopsy. Most of them failed. Here's what the data actually showed.
The Tool Isn't the Strategy
That's the most expensive free advice on the internet right now.
What You'll Walk Away With
Not theory. Not hype. Specific systems you can implement this week.
AI That Actually Works
Specific tools + workflows, not vague predictions
- Which AI tools are worth your time (and which are noise)
- Copy-paste prompts that produce usable marketing output
- Workflows tested on 80,000+ students, not just in theory
Marketing Systems
From someone who built at Alibaba scale
- Funnels, email sequences, and content engines that convert
- SEO strategies from ranking real pages, not blog posts about SEO
- The exact playbook that grew 30DaysCoding to 80K+ students
Automation
Stop doing manually what machines handle
- Automate content creation without producing AI slop
- Set up lead nurturing that runs while you sleep
- Connect tools into pipelines that save 10+ hours per week
Not Sure Which AI Tools to Use?
I tested 100+ AI tools so you don't have to. Here's what actually works — honest reviews with no affiliate BS, just real takes from building at scale.
ChatGPT
Conversational AI for everything
💡 Expert's Tip: The default AI assistant. GPT-4 via Plus is worth $20/month. Use it for everything that doesn't need specialized tools.
ElevenLabs
Clone any voice with startling realism
💡 Expert's Tip: The most impressive voice AI I've heard. The cloned voices are indistinguishable from real recordings to untrained ears. Industry-standard for professional voiceover replacement.
Midjourney
AI image generation for creatives
💡 Expert's Tip: Best-in-class for artistic images. Terrible UX (Discord-based), incredible outputs. Worth the learning curve.
Claude
AI assistant for nuanced, long-form work
💡 Expert's Tip: Better than ChatGPT for nuanced reasoning and long documents. Use Claude for analysis, ChatGPT for quick tasks.
Cursor
The AI-first code editor
💡 Expert's Tip: The best AI coding tool I've used. Chat with your codebase, not just autocomplete. Worth switching from VS Code.
Gong
Revenue intelligence platform
💡 Expert's Tip: Gold standard for sales teams. Enterprise pricing, enterprise value. Don't bother unless you have a sales org.
Browse by Category
Free. No signup. No BS. Just honest reviews.
Find the Right AI Tool
140 tools reviewed. Four ways to explore.
Browse by Category
140 tools across 13 domains — marketing, dev, design, sales, and more.
Explore categories →🔍A-Z Directory
Search all 140 tools by name, use case, or category with instant filtering.
Open directory →🆓Free AI Tools
92 tools with genuine free plans. No credit card tricks.
See free tools →✨Curated Collections
7 hand-picked stacks for solopreneurs, agencies, devs, and more.
View collections →Already know a tool? Find better options or compare head-to-head.
Find out exactly where you stand
Diagnostic tools built from real marketing experience. Each takes under 5 minutes.
AI Stack Auditor
Find out if your AI marketing stack is lean or bloated
GEO Readiness Checker
Find out if ChatGPT and Perplexity will cite your site
Content ROI Calculator
Is your content worth the time you're putting into it?
AI Marketing Maturity Quiz
Find out where you actually are — and what to do next
Real Results from Real People
These aren't cherry-picked. This is what happens when you implement the playbooks.
More screenshots available in the community.
Join 80,000+ People Learning with Deepanshu
While you're thinking about it, someone who started last week is already automating their marketing. The community is free, the guides are free, and the only cost of waiting is falling further behind.
Join 80,000+ learning right now • Free forever
Browse by Topic
Every guide solves one specific problem. Pick yours.
AI Marketing Tools
3Tools that move the needle
AI Content Creation
8Create without AI slop
AI Email Marketing
6Emails that convert
AI SEO
4Rank higher, smarter
Marketing Automation
6Stop manual work
AI Business Automation
7Automate operations
AI Social Media Marketing
4Grow authentically
AI Chatbots
2Chatbots that help
AI Productivity
3Save hours weekly
AI Advertising
5Spend smarter on ads
AI Analytics
2Measure what matters
AI Sales
2Close without grinding
Learn AI
4Start from scratch
AI Strategy
6Big picture frameworks
AI Tools Guides
1Specific tool deep-dives
Industry Guides
1Industry-specific plays
AI + Marketing: What's the Difference?
Not all AI is created equal. Some answer questions with pre-scripted responses. Ours builds systems that think. Here's the reality. They don't just respond. They act strategically.
Traditional Chatbot
- Looking for 'passive income' or get-rich-quick schemes
- Want to collect courses but never implement anything
- Believe AI will do all the work while you watch Netflix
- Not willing to put in 5-10 hours per week to learn and execute
AI Employee
- Build AI skills that actually generate revenue, not just impress on LinkedIn
- Willing to implement systems even if they feel uncomfortable at first
- Understand AI is a tool, not magic — ready to learn the mechanics
- Want proven playbooks from billion-user scale, not theory from non-shippers
AI Employees aren't just a new tool. They're a paradigm shift. They don't just respond. They act proactively.
Deepanshu Udhwani
Engineer / ex-Alibaba Cloud / ex-MakeMyTrip / MBA
Alibaba Cloud: Top 29 open-source interns worldwide. Implemented io_uring support for PostgreSQL with 6.5% I/O speed increase.
MakeMyTrip: Backend systems for 100K+ concurrent users. 4x throughput increase. Super Starter of the Year. 2022 Hackathon winner.
30DaysCoding: Co-founded and grew to 80,000+ students across 15 countries with zero external funding.
Education: B.E. Computer Science (Thapar Institute) + MBA in MIS (Thapar School of Management). Certified Linux Kernel Developer.
Common Questions
The things people ask before they start.
Yes. Most of the 80,000+ students I've taught aren't developers. The tools we use have interfaces — you don't write code. If you can use Gmail and Google Docs, you can use the AI tools in these guides. I explain everything in plain English, not engineer-speak.
Because this isn't a course. It's a library of specific guides that solve specific problems. You don't have to 'finish' — you pick the guide you need right now, implement it, and see results. Then you come back for the next one. The free community keeps you accountable if you want structure.
The opposite. Most people are still just talking about AI. They collect prompts and never build anything. If you actually implement these systems, you're ahead of 95% of the market. The gap between 'interested in AI' and 'using AI to generate revenue' has never been wider.
Then you learned something for free. But here's the reality: these guides are built from systems I used to grow 30DaysCoding to 80,000+ students with zero ad spend, and they're refined based on feedback from thousands of people who implemented them. The playbooks work. The question is whether you'll execute them long enough to see results.
You don't need to. Start with one guide. Most take 15-30 minutes to read and 2-5 hours to implement. If you can't find 5 hours this week, you're not prioritizing growth — and that's okay, but be honest with yourself. When you're ready, the guides will be here.
Still have questions? Join the free community — real people answer, usually within an hour.