Loom AI

Say it once on video, reach everyone asynchronously

4.2 / 5
freemium
Visit Loom AI✓ Free Tier Available
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Expert's Tip

"Loom AI's async video format is genuinely superior to long email threads for complex walkthroughs. But Atlassian's 2026 free-tier rollback, which auto-upgraded free users to paid seats, destroyed trust for budget-conscious teams."

What is Loom AI?

Loom is the dominant async video messaging tool — you record your screen with or without a webcam, stop, and instantly get a shareable link. Viewers can comment at specific timestamps, react with emojis, and read AI-generated summaries without watching the full video.

Pricing: The Starter plan is free with 25 total videos and a 5-minute recording cap. Business ($15/user/month) removes limits. Business + AI ($20/user/month) adds filler word removal, silence trimming, auto-generated titles, summaries, and chapters.

A critical warning for 2026: Atlassian (which acquired Loom) changed the free tier — accounts created after February 2026 have no free tier at all, and existing teams saw all previously free users auto-upgraded to paid seats. If you're evaluating Loom for team use, budget for the paid plan from day one.

Best For

  • remote teams
  • product teams
  • customer support
  • managers

Not For

  • large teams on free plan
  • teams needing live meeting recording

Common Use Cases

async video communicationscreen recordingteam updates

Alternatives to Consider

See full comparison →

Fathom

The free AI meeting recorder that actually earns trust

Fireflies.ai

AI notetaker for meetings

The deep playbookStrategy in 5 slidesReal cases — Alibaba, 90-day audits, AI strategy. Each post takes minutes to read.103 free guidesDeep-dive strategy guidesFrom someone who built marketing systems at Alibaba scale.
DU

Deepanshu Udhwani

Ex-Alibaba Cloud · Ex-MakeMyTrip · Taught 80,000+ students

Building AI + Marketing systems. Teaching everything for free.

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