Make

Make (formerly Integromat) is a visual automation platform built for complex, multi-step workflows with branching logic, routers, iterators, and aggregators. The free tier covers 1,000 operations/month with two active scenarios — the most generous free tier of any major automation tool. Paid plans start at $9/month (Core) for 10,000 credits, Pro at $16/month, Teams at $29/month. In October 2025, Make launched AI Agents and Maia, its natural-language scenario builder.

The visual builder is where Make shines — scenarios render as flowcharts you can trace and debug visually. Operations teams running multi-department workflows, agencies managing client automations, and mid-market businesses with intricate business logic will appreciate the depth. The 3,000+ app library covers most business tools.

Where Make demands more than Zapier: the learning curve is real — routers, iterators, and data mapping require time to master. Beginners who just want email-to-Slack notifications should start with Zapier. But for the large middle ground of operations professionals who need sophisticated logic without writing code, Make is the most capable visual automation platform at a fair price.