Pencil

Pencil uses AI to generate video and static ad creatives for DTC and ecommerce brands, with performance predictions based on what's worked across its platform's ad data. You input brand assets, product images, and messaging, and it generates ad variations with scripts, visuals, and hooks. The video ad generation is a standout feature — most competitors only do static images. Connects to Meta and TikTok ad accounts for performance data.

Built for DTC ecommerce brands and agencies running Meta and TikTok paid campaigns. If you're spending $10k+ per month on ads and need a constant stream of new creative to combat ad fatigue, Pencil's generation speed is the value proposition. The performance predictions use aggregate data from the platform to score creative quality before you spend on testing.

Where it requires context: predictions are based on broad patterns, not your specific audience and brand — a creative that scores well may still underperform for niche audiences. Video generation quality has improved significantly but still needs human review for brand voice. Best used by teams who already understand performance creative principles. For small budgets or B2B contexts, the ROI is unclear.